![]() Sales promotions, news, blog posts and remedial SEO updates ensured the Blink website immediately started to sell product direct to consumers. A content marketing approach, including producing eBook guides and tips, helped build a database of engaged potential customers, receptive to offers and promotions.īrookscomm were responsible for the upkeep of the website making sure this e-commerce site, powered by Shopify was kept up to date. brookscomm assisted Blink with registering the Blink brand in the UK and EU so that Amazon’s Enhanced Brand Content (deeper, eye-catching detailed product listings) could be developed to help the brand stand-out from others.Īmazon Marketplace keyword advertising was utilised with Blink adverts displayed as results for searches relating to home security systems. The Amazon Blink product listings were optimised by brookscomm to maximise their selling impact by detailing the features of the products and how they would help to protect consumers homes. The digital marketing project ran a series of Facebook adverts targeted at demographic audiences having an interest in home security technologies. A trip to Bath to meet the team at T3, the UK’s biggest tech media publication resulted in some great coverage. A press tour enabled Blink to meet key UK media on a one-to-one basis. ![]() Samples were placed with consumer tech media for review and to giveaway in prize draws, a tactic which helped to quickly generate awareness and drive consumer demand for Blink’s systems. Product reviews were arranged with prominent online consumer tech reviewers who rate products via YouTube and online tech media. The Blink management team gave a product demonstration and presented an overview of positioning and products to journalists and influencers from the UK’s leading print and online, including The Financial Times, T3 and the Daily Mail. Media content was created and distributed which illustrated the key messages about Blink, positioning the brand as notable entrants to the UK’s home security market.Ī major launch event took place at London’s prestigious Ivy restaurant. Implementing an effective launch strategyīrookscomm implemented an integrated approach in response to the launch brief, mapping out a project plan containing the PR, Marketing and logistical tasks required to support the UK launch and to build momentum.
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